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Retail & Ecommerce

You will need to find ways to reach out to prospects and convert them if you own a retail store or ecommerce website company. Leverage in your digital strategy, With our support you can introduce your services and products to new people and build a greater following.


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Retail & Ecommerce

Possibilities Of Marketing

Digital Marketing For Retail and eCommerce has become a major part of our lives. Whether we are engaged in business, or simply someone looking to keep up on what's happening in the world of commerce, consider the two major areas of future success; what's inside, and what comes out. And Mine recently joined forces again with FocusOn Furniture, as they continue to expand into new markets like Toronto. In this article I'll talk about the importance of marketing for retail and ecommerce; how it relates to our businesses, and why it's so important now.

So first off, what is digital marketing for retail and ecommerce? Well, it's basically the new way of advertising, it consists of using everything from emails, to websites, social networking, video marketing, video streaming, and even interactive elements on your website to get the word out about your products.


This is very different from the traditional forms of marketing like radio and TV, as they rely purely on a single form of media to attract a potential customer. The reason digital marketing for retail and ecommerce works so well, is because the internet is such a broad source of potential customers, it's much easier to reach millions of people without having to spend thousands of dollars on other forms of advertisement.


The second aspect is, that there are no deadlines involved. You can use any time of day, or any time of year, to run your effective marketing campaigns, and see the results that you're after.

FocusOn Furniture has recently started using bigcommerce apps for everything from promotions and new product launches, down to new display designs. Their social media presence, including Facebook, Twitter, YouTube, and Foursquare has allowed them to spread the word about their company, reach a huge number of customers, and make sure that everyone who can, is getting in on the action.


Not only that, but their latest campaign which involved emailing every Marsello customer, asking them to join their Facebook community has proved to be an excellent success. They reached almost 3 million customers in no time, which means they're successful, and that is what counts. Retailers and Ecommerce owners can't afford to ignore any form of marketing, especially if they want to see results. They need to focus on the big ones, and BigCommerce Apps will allow them to do just that.

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