Possibilities Of Marketing
Hospitality and the Hospitality industries pay close attention to marketing in health care as well. Marketing strategies in the Hospitality sector include advertising promotions, product promotions, and the marketing of hospital or clinic accounts. One important marketing tool which is used by most of the Hospitality industries is the Pay per click (PPC) marketing.
As per the analysts, there has been seen a gradual decline in the revenue generated from the Hospitality sector due to a number of reasons like lack of knowledge about the product or service, wrong use of keywords, un-targeted market, and poor relationship marketing.
However, all these can be rectified with the right marketing strategy like integrated delivery, magazine publishing, and the right media, including electronic media like the Internet to promote your Hospitality business. Another marketing tool to enhance the marketing in the health care industry is the creation of journals.
Hospitality journals are an effective way to create a link between your Hospitality firm and your customers, by providing relevant information about the Hospitality and its services. A number of Hospitality journals are being published to promote Hospitality practices in the country.
The third largest health care industry after Nursing and Medical Services is the Biotechnology Industry. The recent recession has seen the decline in the growth of this industry in comparison to other sectors. However, health care sectors like pharmaceuticals, bio-medical device industry, health care management and software, biotechnology industries are showing positive growth due to the rise of mergers and acquisitions and new strategic alliances.
The health care marketing strategy adopted by these industries include the creation of partnerships, strategic alliances, and advertising campaigns against obesity and diabetes.